There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors.
Commuters Behaviour and the Influence of Travel Time Experience
The experience of time and its inherent value represents key-elements for a sound understanding of the determinants of commuters’ travel choice and the subsequent implementation of transport policies.
This project will investigate how factors like the increase of travel time, the travel mode, the number and the kind of interchange affect the perceived utility/disutility of travel time.